1- Small structure models – So actually what you see in their ad campaigns are thinner or shorter models wearing fabulous designs but you will be frustrated in real to get right sizes.

2- Prices are doubled – If you believe in freshest buying, get ready to pay double the amount because after few weeks they put same stuff on 50% to 20% off. 

3- Armpits sizes  – They know well
that very normal kids grow up very fast so they keep armpits short sized so that you can be back to the market for shopping again because your kid needs bigger sized clothes.

4- Color matter – What is the use of kids clothing in softest shades or thinnest material? No it is not about cuteness or softness. It is all about getting the things dirtiest at fewer washes and at the earliest possible so that you might end up in shopping again. 

5- Proving you wrong – If you believe in buying few sizes bigger so that your kid can wear the clothes for longer time this wiseness hardly appreciated by the clothing brands. They do over hyped marketing to prove that your kid or you are wearing last to last year’s designs but new fashion is actually this. So you feel low and get back to their stores for the latest ones.